Intelligentsia - "Brew Brillaince" - Marketing Plan

Columbia College Chicago course work.

Strategy: In order to grow Intelligenstia into a major national coffee chain, existing brand identity must be expanded on, targeting a larger audience with an increased reach through larger-scale marketing and advertising. 

Sean Duffy - Strategist, Creative Director
Mary Richardson - Strategist, Project Coordinator
Margaux Rosendale - Strategist, Research Coordinator

Download an excerpt from the full-length marketing plan here.